For 2026: All TRACK webinars will be offered on Tuesdays from 1:30-2:30pm. Registration is FREE for museums/organizations participating in TRACK. More than one staff/volunteer per museum may register. Webinars are available for participants not enrolled in the TRACK program for a fee. Register here
Building the Case: How Museums Can Measure and Communicate Their Impact
with Dnyanesh Kamat
Museums are essential to their communities — but making that case to funders, elected officials, and the public requires more than good stories. This session explores how museums can build an evidence base for advocacy by measuring their economic, social, and community impact. Drawing on frameworks developed at the federal level and real data from Nova Scotia museums participating as case studies, we’ll walk through practical approaches to collecting and presenting impact data — from operating expenditures and visitor spending to volunteerism, educational programming, and community partnerships. Participants will leave with a clearer sense of what to measure, how to gather the data, and how to translate it into a compelling case for support.