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Marketing & Revenue Generation

May 13, 2022 @ 2:00 pm - June 10, 2022 @ 4:00 pm

Museum Studies Program: Marketing & Revenue Generation

For 2022: All workshops will be offered online on Fridays from 2-4pm

Date: May 13, May 20, May 27, June 3, June 10, 2022
Location: Online (Zoom)
Facilitator: Carrie Lunde
Enrolment Limits: 30 participants

Learning Outcomes

This course will explore the basic tenants of marketing and communications to best position your museum within the market and raise the profile of your institution as well as the different ways in which museums generate revenue.

Key content/subject areas:

  • Gain an understanding of marketing in museum
  • Learn to develop an effective marketing and communications plan and tactic
  • Digital and inbound marketing
  • Social media
  • Customer service
  • Basic fundraising methods
  • Identifying, assessing and capitalizing on public and contributed funding opportunities
  • Best practice examples

​​​​​​​The workshop will combine formal instruction, group discussion, hands-on exercises and a graded take-home assignment.

Registration Information

  • ANSM Members: $100.00
  • Non-Members: $150.00
  • Registration Deadline: By 5pm on May 6, 2022

Participants can register online by visiting this link. Participants can also register by sending in a completed registration form with payment by cheque to: Association of Nova Scotia Museums, 1113 Marginal Road, Halifax, NS, B3H 4P7

Workshop registration forms can be downloaded from the ANSM website Learning section. Visit www.ansm.ns.ca

*This workshop can be taken as part of the ANSM Museum Studies Program or on its own*

For more information call (902) 423-4677 or email services@ansm.ns.ca

Interpretation II: Exhibitions
Museums as Agents of Change


May 13, 2022 @ 2:00 pm
June 10, 2022 @ 4:00 pm